Experts in Human, Vehicle & Object Detection
Utilising our knowledge and expertise in video, we provide a selection of human detection features. The below are provided to give examples of some core offerings, however, the technology available and the knowledge within our team enable further adaptations and bespoke solutions to meet varied, and demanding requirements.
If you believe Business Intelligence technology could answer your needs please do not hesitate to contact us.
Person counting is often the first fundamental of a Business Intelligence solution. Data can be gathered at access points and at other key areas, both internal or external, and provide an accurate indication of flow and real-time, or previous usage. Understanding counting metrics and preceding data provides valuable insights, allowing identification of peaks and troughs and other trends in footfall.
In addition to individual person counting, our solutions have advanced ability, allowing, for example, in some scenarios, the association of people together to identify them as a single group or as a further example to separate the counts of adults and children.
Counting data is managed and presented utilising our Insight Management Reports platform.
An enhancement to counting is the ability to provide occupancy data. Once data is gathered at access/egress points occupancy information can be calculated. This may be a simple solution providing a count for a single area, or maybe more complex with multiple access/egress points and differing scales of areas/zones.
Occupancy data brings insights that help manage the safe and operational capacity of spaces. This may involve restricting/permitting physical access, providing advisory dynamic signage, or even inputting into wider management systems to control environmental factors such as lighting and heating.
Occupancy data is managed and presented utilising our Insight Management Reports platform.
Demographic data (age & gender) can really start to build a detailed picture of the visitors to an area. While remaining completely anonymous an estimation of these metrics can be gathered and data used for deeper insights.
When demographic data is known it can help inform and influence many business decisions, including the measurement of marketing strategies or help match operational needs to demographical data trends.
Demographic data is managed and presented utilising our Insight Management Reports platform..
Gathering data on the behaviour of people covers a wide scope of metrics.
Below are some examples of these:
• Journey – Understand the flow of people, where they visit, how long they stay, and the order in which they do so.
• Returns – Knowing how people behave in an area is one element, but understanding if they leave and return, be it once, or multiple times, can be very valuable.
• Interactions – How a person interacts with an object, process or equipment, or how they interact together with a team or assistant, interaction understanding is key for operational, safety, and commercial reasons.
While remaining completely anonymous, these types of behaviour insights really provide detailed, granular, powerful data to understand trends and inform decisions.
Behaviour data is managed and presented utilising our Insight Management Reports platform.
No one likes to queue! Understanding trends when queues form and how implementing changes may impact them offers valuable insight. Queues often lead to frustration; and poor management can lead to a loss of sales, and safety issues.
Not only can we gather data on queue metrics, such as when they form and how long people have to spend in the queue, we also have the ability to dynamically predict queue formation and in turn trigger action to mitigate queues from occurring.